Planning is determining organisational goals and a means for achieving them.
These aims or targets will give the organisation a sense of direction or purpose.
There will be a common feeling within the organisation of having something to work towards.
One of Mayora’s current objective is brand extension.
These aims or targets will give the organisation a sense of direction or purpose.
There will be a common feeling within the organisation of having something to work towards.
One of Mayora’s current objective is brand extension.
Brand extension is a strategy in which a firm launches a new product by using an existing brand name on a new product in a different category. Energen is an established brand. Using Energen Mayora thinks that it can help milkuit as a subbrand by creating or enhancing awareness of the product, quality or trust association and a customer base.